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I recently spoke with Erin O'Loughlin and Annalise Nurme about creating a UX Writing culture in a product team of the language education platform Babbel.
More companies are beginning to understand that they must hire writers; Erin and Annalise are the first official UX writers at Babbel. We talked about the challenges of creating a UX writing culture in a company that’s never had writers.
Topics covers:
-Presenting the concept of UX Writing to your team
-Creating a content style guide and establishing new conventions
-Building test groups for your product
-Working with designers
