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Dave Glazier is the UX writing lead at Nedbank, one of Africa's largest banks. Recently, I spoke to him about writing microcopy for a large and diverse emerging-market audience. In this episode, we cover:
-Creating a content style guide and working with designers
-Why and how you should listen to your customers
-Crafting the voice and tone for a banking experience
-Inclusive writing and writing for 12 different languages
-Using Google Trends to find inspiration and improve your writing
