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In the latest installment of Writers in Tech, our host Yuval Keshtcher, founder of the UX Writing Hub, is joined by Jaime Walke, a principal UX writer and content designer at Booking.com.
The duo delve into the realms of UX writing, accessibility, and the evolution of Booking.com's UX writing team.
Jaime talks about his transition from tourism to tech companies, the ethos of continuous learning at Booking.com, and the growth of UX writing in the organization.
They also explore the subject of accessibility, discussing its ethical implications, business benefits, and its broad spectrum that includes users with disabilities as well as those using assistive technologies.
Guest Jaime Walke, a principal UX writer and content designer at Booking.com, sheds light on his journey in the tech world, his role at Booking.com, and the company's pioneering work in UX writing. (01:22)
Jaime shares insights into the growth of the UX writing team at Booking.com, from a small team of 7-8 members to a flourishing team of nearly 80. (01:58)
The duo discuss a project at Booking.com called A11y, which is dedicated to making products accessible for everyone and complying with legal standards. (03:24)
Jaime Walke emphasizes the ethical considerations around accessibility, and its potential business benefits, given the increased buying power of people with accessibility needs. (19:14)
Jaime Walke talks about his role in creating an inclusive screen reader experience for users, and why UX writing plays a crucial role in promoting accessibility. (23:39)
Free UX Writing Course: https://course.uxwritinghub.com/free_course
Free AI for UX Course : https://course.uxwritinghub.com/free-course-ai-for-ux
Check out the UX Writing Academy: https://uxwritinghub.com/join-the-ux-writing-academy/
Follow Jaime: https://www.linkedin.com/in/jaime-n-69746419/
Booking.com's UX Writing Medium blog: https://medium.com/booking-writes
