Nov. 16, 2022
Shift your UX writing process from solutions to problems with Ferdinand Goetzen @Reveall
Ferdinand Goetzen, CEO @ Reveall, explains why UX writers should spend 80% of their time understanding the problem.
Ferdinand Goetzen, CEO @ Reveall, explains why UX writers should spend 80% of their time understanding the problem.
Reveall helps companies get to know their customers and validate product ideas. CEO Ferdinand joined me to talk about the importance – and challenge – of being truly customer-centric.
We focused on:
- How to handle and apply data [3.25]
- Quantitative and qualitative insights [5.55]
- Collecting the voice of the customers [8.15]
- The importance of understanding the problem [14.25]
- The ideal process [16.47]
- Introverts and extroverts [27.30]
- Why UX writers need to talk to customers [28.00]
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