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Anthony Shore, award-winning linguist and CO at naming agency Operative Words, shares his process to craft the best copy signifying brands and ideas in 6 words or fewer.
Anthony Shore, award-winning linguist and CO at Operative Words, shares his process crafting the best titles to signify brands and ideas in six words or fewer.
Ever wonder what it was like to be a UX writer in 1994? Drawing from his decades of experience writing in tech, Anthony gives us a window into his lifetime of obsession with words, from reading the dictionary for fun as a child to the role that linguistic analysis tools play in his naming agency’s writing practice.
Anthony shares:
About Anthony
Anthony Shore is an award winning linguist and Chief Operative at Operative Words. He has introduced over 250 product and company names to the world over his 30 year career.
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