Episodes

How can a localized content increase your conversions by 700%? Listen to the next episode! I had a pleasure to talk to Mette Thomsen Danish Language Specialist at GetYourGuide. Listen to it if you want to learn about: -How to add context to your localization process -Content team hierarchy in a…

Typeform has some pretty slick copy—from their transactional emails, homepage, and the product itself. Their lead copywriter, Steve Howe, writes fascinating pieces for their blog about UX writing at Typeform, and I was eager to learn about his processes—particularly, best practices for writing for…

I remember when I first heard about UX writing best practices in a talk at Google’s I/O 2017 conference—it was a huge “aha” moment for me. As a product designer, microcopy was just a small part of that larger design world. Just something for a small Facebook group where I invited friends and we po…

The largest airline company in South America has a unique approach when it comes to UX writing. They’re user-centered and everything about their digital experience is content-driven. In our latest episode, Carolina Rayo, a senior UX writer from LATAM, shares valuable wisdom and insights about: Pu…

If way back in 1999, you told my father that he could replace his old Subaru at the click of a button without even test driving it, he would have never believed it! Now, twenty years later, even though he probably wouldn’t buy a car online, he wouldn’t be surprised at all to learn that several com…

This week on Writers in Tech I had the absolute pleasure of speaking with Vicki Siolos, the lead UX writer of the mother of all crowdfunding platforms, Kickstarter. You’ll learn about: -Using Google Translate for a nifty brainstorming trick -Giving your users what they’re asking for -Tricks that w…

Greta van der Merwe’s UX writing career has skyrocketed, going from an ad agency to senior UX writer a unicorn company recently acquired by Uber. I first met Greta when she was among the original members of our Facebook group, participating in discussions and sharing her talents with others. In fa…

Mario was one of the first UX writers in our Microcopy & UX Writing Facebook group. Today, he’s a senior UX writer for King, one of the largest gaming companies in the world. I had a blast talking to him as he shared the necessary skills to be a UX writer for a gaming company. In this episode, y…

You take the carton from the refrigerator door and give it a shake. “Empty,” you think to yourself. No problem. “Hey Google,” you exclaim, activating your Google Home device. “Ask Colruyt to add milk to the list.” But instead of confirming the addition, your home device informs you that “Milk has…

I recently spoke with Erin O'Loughlin and Annalise Nurme about creating a UX Writing culture in a product team of the language education platform Babbel. More companies are beginning to understand that they must hire writers; Erin and Annalise are the first official UX writers at Babbel. We talked…

I recently had the opportunity to speak with Matt Hayes, a UX Writer at Deloitte Digital. Imagine a place that gives you the opportunity to work on the digital experiences of the biggest companies in the world. Well, that’s Deloitte digital. Matt shared with me his process and everything that pro…

In this week’s episode of our Writers in Tech podcast, I had the great pleasure of interviewing an absolute UX legend, Jared Spool. He’s the mind behind the UX of the personal computer keyboard as we know it, which he designed back in 1978. After years of following his work at UIE and his UX pod…

The fields of content strategy and UX writing are becoming more established thanks in no small part to the community leaders out there fighting for us. One such leader is Sarah Richards. She’s the author of the book Content Design, founder of the site Content Design London, and creator of GOV.UK’s…

On the first episode of Writers in Tech podcast, Oz Chen shared with me his journey of becoming a content strategist at Disney. We've talked about: The transition from business analytics to content strategy What does it take to be a Content strategist for Disney The differences between UX writi…